Privacy Policy

1. Introduction

LimoTheory ("LimoTheory," "we," "us," or "our") provides premium chauffeur services across Dubai and the wider United Arab Emirates. This Privacy Policy explains what personal information we collect when you visit our website, request a quote, or book a chauffeur service through our website, phone line, or WhatsApp, and how that information is used, shared, and protected.

By using our website or booking a service with us, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information you provide to us

• Contact details — name, phone number (including WhatsApp number), and email address.
• Booking details — pickup and drop-off locations, flight numbers, travel dates and times, passenger count, and vehicle class preference.
• Corporate account information — company name, billing contact, and invoicing details, where applicable.
• Communications — messages you send us via our booking form, WhatsApp, phone, or email.

Information collected automatically

• Device and usage data — IP address, browser type, pages visited, and time spent on our website, collected through standard analytics tools.
• Cookies — small data files used to remember preferences and understand site usage (see Section 7).

3. How We Use Your Information

We use the information we collect to:

• Process and confirm your chauffeur bookings and dispatch the correct vehicle and chauffeur.
• Communicate with you about your reservation, including confirmations, driver details, and schedule changes.
• Provide customer support and respond to inquiries.
• Issue invoices and manage corporate billing accounts.
• Improve our website, services, and fleet offering.
• Comply with legal, tax, and regulatory obligations in the UAE.

4. Sharing & Disclosure

We do not sell your personal information. We may share it only in the following circumstances:

• Chauffeurs and fleet partners — to fulfil your booking, your assigned chauffeur receives your name, phone number, and trip details.
• Payment processors — where payment is handled through a third-party provider, limited billing information is shared to process the transaction.
• Legal and regulatory authorities — where required by UAE law, court order, or to protect the rights and safety of our clients, chauffeurs, or the public.
• Service providers — such as hosting and analytics providers, who process data on our behalf under confidentiality obligations.

5. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including maintaining booking records for accounting and legal compliance purposes, after which it is securely deleted or anonymized.

6. Your Rights

Depending on your location, you may have the right to access, correct, or request deletion of your personal information, or to object to certain uses of it. To exercise any of these rights, contact us using the details in Section 11.

7. Cookies & Tracking

Our website may use cookies and similar technologies to remember your preferences and understand how visitors use our site. You can control or disable cookies through your browser settings; doing so may affect certain website features.

8. Data Security

We apply reasonable administrative and technical safeguards to protect your personal information against unauthorized access, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are intended for use by adults arranging travel. We do not knowingly collect personal information directly from children under 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page reflects the most recent revision.

11. Contact Us

If you have questions about this Privacy Policy or how your information is handled, reach out to us directly: